Atari Token is a decentralized cryptocurrency based on the Ethereum (ETH) blockchain. It was designed by Atari Chain Ltd. — a subsidiary of the video game and consumer electronics firm Atari Interactive — specifically for the needs of the interactive entertainment industry.Atari’s plan for its ATRI token is to become a universal means of payment for the video game industry allowing developers and publishers new options for monetization of their products integration of smart contracts protection of in-game assets and more.ATRI became available to the public on October 30 2020. Prior to that it underwent three private pre-sale rounds in March-April September and October 2020.